Apr 30
Branding vs Marketing has got to be one of the most frequently asked (and confused) questions in business.
What’s the difference between branding and marketing?
And honestly, the answer you get depends on who you ask. You could gather all the marketing strategists, experts, CMOs, social media managers, SEOs, PR executives, and brand managers you can get your hands on, ask them this very question and I guarantee you’ll get as many different answers as people in the room.
The two terms have been used so interchangeably over the years that their true meaning has become somewhat lost. A shame, because while they often overlap they are both powerful business concepts in their own right.
So with that said, let try to untangle the two terms once for all.
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