Pros and cons of AI in the beauty and skin care industry

01, Aug 2023 255

Artificial Intelligence is changing the way we think, work and interact with technology tremendously. With the world transformed by COVID-19 and restrictions put in place to limit face-to-face interactions, AI has led the way in adapting businesses to new user behaviours. Advancements in AI have made integrations even with the cosmetic industry too and personalised knowledge-based beauty routines are being offered to the consumers. AI can be incorporated to get radiant skin, smooth and shiny hair as well as sculpted jawlines too.

Pros of AI –

Reduction in cost of quality – For the beauty products to meet quality standards, it is a complex and costly affair. But digital olfaction comes as a rescue for reducing the cost of beauty products quality. Digital olfaction works by capturing odours using sensors and then uses machine learning software to interpret them. This prevents product spoilage by objectively and reliably verifying the quality of raw materials and final product.
Ensures ingredient transparency – Consumers always want ingredient transparency when talking about their beauty and cosmetic products and AI definitely helps with this as its use in beauty supply chains ensures clean ingredients and safe play. You can definitely monitor and track the usage of unhealthy ingredients such as palm oil in cosmetic products with the help of AI.
Saves time of consumers by its personalised recommendations – By the usage of technology of artificial intelligence, detailed metadata is added to the online products and this makes the search, filtering and product discovery much easier on the e-commerce sites without any manual labour-some work. So the time of consumers is saved as this technology gives them more relevant offers and product recommendations.
Pairing AI with augmented reality – Cosmetic industry is immensely benefitted by the technology of Artificial Intelligence (AI) as it is being paired with Augmented Reality (AR) wherein consumers wear makeup virtually and can try out their hair shade or lip shade that best suits them. So the hard work of removing colour again and again is saved and persons get their best beauty and cosmetic product.

Cons of AI –

Losing the touch of reality – Beauty filters in various apps use machine learning algorithms and computer vision technology to identify and map facial features. Then they superimpose digitally generated layers onto a user’s face to smooth out skin, contour face shape, resize facial features like eyes and lips or even apply virtual makeup. Some advanced filters can adjust lighting and color balances to give the illusion of professional-grade photography. With these enhancements, users can create a customized (and often idealized) version of their own face.
Set up of unrealistic standards – Beauty filters often enhance features based on societal beauty standards, which are predominantly narrow and unrealistic. They can contribute to the perpetuation of these standards, making users believe they need to conform to beauty “ideals.”
Young users are affected deeply – Young people, particularly adolescents, are highly impressionable. Regular exposure to filtered images can skew their perception of beauty and self-worth, potentially leading to long-lasting psychological impacts.
Privacy concerns – The use of AI beauty filters to analyse the facial data and store it creates a risk of privacy infringement. These large datasets can be vulnerable to breaches and could potentially expose personal information. Some social media or photo editing applications may also share data with third parties for various purposes — including targeted advertising — often without the explicit consent of the user.

Bottom line –

Artificial Intelligence (AI), once thought to be completely fiction is not really true now and is gaining popularity even in the beauty and cosmetic industry. It may sound beneficial, but has some downsides too. So don’t be completely reliable on technology.

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Pros and cons of AI in the beauty and skin care industry

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